Custom DTC growth assets for the modern fragrance house where poetry meets neuroscience through scent
Based on current site data: Free shipping at $100, Travel Sprays at $35, EDPs at $140
"What Scent Are You?" - Quiz-driven acquisition with free travel spray offer
Quiz-first acquisition page with "What Scent Are You?" hook, lifestyle gallery, press logos, and bundle CTA.
View Landing Page3-question quiz: mood, scent family preference, when you experience scent. Matches to Lemon Puff, Pear Jam, The Vanille, or Sunday Chess.
View QuizPersonalized scent recommendation with product details, confetti celebration, free travel spray offer through 2/23.
View ResultsSignature Ritual Bundle: EDP + Sunday Chess Candle for $199 (saves $61). Scent selector, comparison grid.
View UpsellAd creative, strategy docs, and outreach
10-format Creative Diversity Matrix: 7 image-led, 3 text-only. Product heroes, testimonials, myth-busts, and more.
View Ad GalleryQuick wins: popup offers, bundle defaults, shipping thresholds, abandoned cart flows, retargeting structure.
View Strategy DocPersonalized cold email referencing Carol's funnel optimization inquiry with direct links to all assets.
View Email"The Poetic Luxurist" - values clean ingredients, sensorial ritual, and emotionally resonant products. Shops by feeling: Joy, Confidence, Mindfulness, Relaxation.
Lemon Puff EDP (New), Pear Jam (Allure Winner), The Vanille (Harper's Pick). Candles: Sunday Chess, Into The Forest. Discovery Set at $52.
Pioneer of "poetry meets neuroscience" fragrance. Clean luxury at the intersection of wellness and artistry. Sephora exclusive for fragrance.
Current promo: Free Pear Jam Travel Spray through 2.23. Bundle merchandising for gifting, subscription model for candle refills, AOV lifts via fragrance upsells.