Outreach Email

Carol,

You mentioned wanting help optimizing your funnel. Instead of a generic deck, I spent time going deep on Nette.

What I found: a brand doing the hard part right. The "poetry meets neuroscience" positioning, the Robertet partnership, the Allure win for Pear Jam, the Harper's Bazaar recognition for The Vanille. The product story is the kind of thing money can't buy.

What I also noticed: your current free travel spray promo through 2.23 is strong. The opportunity is amplifying it with better funnel infrastructure - landing pages built for your "shop by feeling" buyer, creative that tests different psychological triggers, and AOV plays that protect the luxury positioning.

I built out a full pitch package to show you what that looks like:

View the full package here

Inside:

- Landing page with sticky offer bar, real product imagery, and bundle CTA
- 10 ad creatives (7 image, 3 text) spanning different formats
- 60-day strategy doc with specific CVR/AOV plays
- Recommended winning offers based on your current pricing

The approach protects luxury positioning while improving funnel efficiency. No discounting tricks. Just smart infrastructure that makes the buying experience as considered as the product.

Worth 15 minutes to walk through it together?