Email to Kar @ Little Saints

Kar,

Saw your form submission about funnel optimization. Spent a few hours digging into Little Saints and built out a full pitch package with specific recommendations.

Quick take: You have a $9M brand with strong product-market fit in the sober-curious space. The functional mushroom angle is genuinely differentiated. But your funnel is asking cold traffic to commit to a $60 12-pack before they've ever tasted the product.

My recommendation: Free + shipping trial funnel.

Give away a 4-pack for just shipping cost ($7.95). Your product quality does the selling. Then upsell to subscription post-purchase. The math works because your LTV on subscribers will dwarf the trial acquisition cost.

I put together:

1. Full pitch hub with everything linked
2. Landing page template built for the free + shipping offer
3. 9-format ad creative gallery (Us vs Them, Myth-Bust, Testimonials, etc.)
4. 60-day CVR/AOV strategy doc with week-by-week execution

No fluff. Just the work.

If this resonates, I'd be happy to jump on a 20-minute call to walk through the strategy and discuss what a partnership looks like.

Either way, hope the materials are useful.