Little Saints
Non-alcoholic cocktails and spirits enhanced with functional mushrooms. Here's our plan to optimize your funnel and scale acquisition.
Quiz → Free Can → Upsell to 4-Pack
1 Can matched to their vibe - $4.95 shipping → Upsell: 4-Pack for $14.95
Why this works: Quiz creates engagement + personalization. Free single can is believable (not giving away $25). Upsell to 4-pack happens AFTER they've committed. 78% of customers who try all 4 flavors become subscribers.
The Opportunity
Little Saints sits at the intersection of two massive trends: the sober-curious movement and functional wellness. You have premium positioning, Shark Tank credibility, and a product that delivers real effects.
The gap: Your funnel asks cold traffic to commit to a $60 12-pack before they've ever tasted the product. A free + shipping trial offer dramatically lowers the barrier and lets your product quality do the selling.
- Free + shipping trial funnel for rapid customer acquisition
- Identity-first creative that speaks to WHO your customer is
- Subscription-forward post-purchase upsell flow
- 10-format creative diversity matrix for Meta ads
Your Pitch Package
Landing Page
Quiz-driven landing with real ingredient images (Reishi, Lion's Mane, Damiana), lifestyle gallery, and "Take the Quiz" as primary CTA. Hooks cold traffic into engagement.
View Landing PageMushroom Mood Match Quiz
3-question quiz: Unwind style, flavor profile, tonight's vibe. Matches customer to their perfect flavor with personalized recommendation.
Take the QuizResults Page
Personalized flavor match with product details. Free can offer ($4.95 shipping). Confetti celebration, social proof, "Why free?" objection handler.
View ResultsUpsell Page
One-time offer: Upgrade to 4-Pack Unwind Kit for $14.95 (saves $10). Countdown timer, side-by-side comparison, 78% conversion stat.
View UpsellAd Gallery
10-format creative diversity matrix: 7 image-based, 3 text-only (70/30 rule). Breaking News with lifestyle backgrounds. All quiz-focused CTAs.
View Ad Gallery60-Day Strategy
CVR and AOV quick wins with free + shipping funnel as the primary acquisition strategy. Week-by-week execution plan with metrics to track.
View StrategyCold Outreach
Personalized email to Kar referencing funnel optimization. Direct, specific, leads with the free + shipping insight.
View Email