Personalized Outreach for Britany

Subject: Quick funnel win for Herbivore (+ custom landing page) Britany, Saw your form submission about funnel optimization. Before we talk, I built you something. I put together a custom growth package for Herbivore: 1. Landing page built around your bestsellers with real product images and a clear offer architecture. 2. 10-format ad gallery (7 image-based, 3 text-only) spanning Us vs Them, Myth-Bust, Lifestyle, and Notes App styles. 3. Winning offer recommendation: FREE Bakuchiol Mini ($28 value) with orders $75+. Why this works: it introduces new customers to your hero product, the $75 threshold is achievable while encouraging upsells, and tangible value beats percentage discounts for premium clean beauty. View the full package here: [LINK TO HUB] The strategic opportunity I see: Herbivore pioneered "clean meets cool" 14 years ago. The gap isn't brand awareness - it's funnel efficiency. Your collection structure (Restore, Balance, Glow, Replenish) is already built for routine bundling. It just needs to be merchandised that way with default bundle selections, subscription-first architecture, and a shipping threshold that nudges customers to $75+ instead of letting them checkout at $50. If the approach resonates, let's do a 30-minute call. I'll walk through the strategy live. What does your Thursday look like? Steven Ellis Scale With Steven steve@scalewithsteven.com P.S. I noticed your current offer is free shipping on all orders. That's great for conversion, but it leaves AOV lift on the table. The $75 GWP threshold gives customers a reason to add one more item. Most clean beauty carts are already $55-70 - we're just giving them permission to round up.