Custom DTC growth assets built for the pioneer of plant-powered, clinically-effective skincare
Quiz-to-offer funnel captures email, segments by skin concern, and converts with a low-friction free + shipping offer. Upsell to full-size routine at 20% off.
Complete 4-step funnel: Landing Page > Quiz > Results > Upsell
Quiz CTA as primary action. Lifestyle imagery, press logos, bestsellers preview.
View Page3 questions: skin concern, skin type, current routine. Segments for personalization.
View QuizPersonalized 3-step routine. Free discovery set offer with $4.95 shipping.
View ResultsUpgrade to full-size routine at 20% off. Urgency timer, comparison layout.
View UpsellSupporting materials for the growth partnership
10-format Creative Diversity Matrix: 7 image-based ads with AI-generated lifestyle imagery + 3 text-only formats (Us vs Them, Myth-Bust, Notes App).
View Ad GalleryQuick wins for conversion rate and average order value: popup offers, bundle defaults, shipping thresholds, retargeting sequences, and subscription architecture.
View Strategy DocPersonalized cold email + Instagram DM for Britany. References the winning offer, specific funnel gaps, and links to all assets.
View Outreach"Millennial Earth Mama" - values clean ingredients, sensorial ritual, and clinically-proven results. Time is her ultimate luxury.
Bakuchiol Dual-Retinol Alternative Serum ($68) - Top SKU, recently reformulated, retinol results without irritation. 2,400+ reviews.
Pioneer of "clean meets cool" skincare. 14 years in market. Strongest channel: DTC + Ulta retail. 4.7/5 average across 50K+ reviews.
Quiz-based acquisition funnel. Personalization builds trust and segments list. Free + shipping offer lowers barrier to trial.