Barb,
Instead of sending another pitch deck, I built Freck a complete quiz funnel.
Here's what's in the package:
- "What's Your Freckle Vibe?" Quiz - 3 questions (intensity, skin tone, placement) that match visitors to OG, Noir, or XL
- Results page - personalized recommendation with free mini sample offer ($3.95 shipping)
- Upsell page - Discovery Set (OG + Noir + Rich Bitch) at 30% off, or full-size at 25% off
- Landing page - quiz-driven with lifestyle imagery, social proof, and skincare cross-sell
- 10 ad creatives - all driving to the quiz (7 image-based, 3 text-only)
View the full package here
The insight: Cold traffic needs to experience Freck to understand why it's worth $22 for such a small tube. A quiz creates engagement + personalization, then the free sample lets the product quality do the selling. The upsell introduces your skincare line (Rich Bitch, Cactus Water) to freckle buyers who probably don't know it exists.
Most Freck OG buyers never try the cactus skincare. A Discovery Set bundle is the perfect bridge - they're already engaged, already trust the brand, and you've just given them a reason to try everything at once.
If any of this resonates, I'd love 20 minutes to walk through it and talk partnership.
Either way, hope the materials are useful.
Steven
Scale With Steven