Freck Beauty
Freckle cosmetics + cactus skincare. Queer-founded, women-led. Here's our plan to optimize your funnel with a quiz-to-sample acquisition strategy.
Quiz -> Free Mini Sample -> Upsell to Discovery Set
Mini Freck matched to their vibe - $3.95 shipping -> Upsell: Full-size 25% off OR Discovery Set 30% off
Why this works: Quiz creates engagement + personalization. Free mini sample is believable (not giving away $22). Upsell to full-size or bundle happens AFTER they've committed. Discovery Set introduces skincare line to freckle buyers.
The Opportunity
Freck Beauty has a viral hero product, strong brand equity, and an expanding skincare line. The opportunity is clear: convert cold traffic through engagement (quiz), lower the barrier with a free sample, then upsell to higher-value bundles.
The gap: Cold traffic needs to experience the product to understand why it's worth $22 for such a small tube. A free sample funnel lets the product quality do the selling.
- "What's Your Freckle Vibe?" quiz - Matches visitors to OG, Noir, or XL based on skin tone and intensity preference
- Free mini sample + $3.95 shipping - Low-risk trial that builds the relationship
- Upsell to Discovery Set (30% off) - Introduces skincare line while they're engaged
- 10-format creative diversity for Meta ads testing
Your Pitch Package
Landing Page
Quiz-driven landing with "What's Your Freckle Vibe?" CTA, lifestyle gallery, product grid, and social proof. Built to drive quiz engagement.
View Landing PageFreckle Vibe Quiz
3-question quiz: Intensity (subtle/natural/bold), skin tone, placement. Matches to Freck OG, Noir, or XL with personalized recommendation.
Take the QuizResults Page
Personalized Freck match with product details. Free mini offer ($3.95 shipping). Confetti celebration, features, "Why free?" objection handler.
View ResultsUpsell Page
One-time offer: Discovery Set (OG + Noir + Rich Bitch) 30% off, OR full-size 25% off. Countdown timer, side-by-side comparison, guarantee.
View UpsellAd Gallery
10-format creative diversity matrix: 7 image-based, 3 text-only (70/30 rule). All quiz-focused CTAs driving to "What's Your Freckle Vibe?"
View Ad Gallery60-Day Strategy
CVR and AOV quick wins: popup optimization, bundle architecture, shipping threshold, email flows, retargeting foundations.
View StrategyCold Outreach
Personalized email to Barb referencing quiz funnel optimization. Direct, specific, leads with the free + shipping sample insight.
View Email