Hey Bill,
Saw your form come through about funnel optimization. Before I reply with the usual "let's hop on a call" — I put together something more useful.
I built you a complete pitch package:
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- Landing page concept (pop culture angle)
- 9-format ad creative gallery
- 60-day CVR + AOV playbook
Here's why I went deep on this one:
I've worked with a friendship bracelet brand before. We found massive success leaning into pop culture moments — sports championships, reality TV catchphrases ("RHONY-coded" bracelets sold out in hours), viral memes. The playbook transfers directly to LWP, but you've got 10x the brand equity to work with.
The NSYNC/Taylor Swift VMA moment alone is worth millions in earned credibility. But from what I can see on the site, that cultural currency isn't being converted efficiently. The funnel isn't optimized to capture the awareness you've already won.
Three quick opportunities I spotted:
1. Trending moment drops — You already do collaborations (Dunkin, Disney, Wicked). But there's a faster lane: 72-hour reactive drops tied to cultural moments. Super Bowl champion bracelets. Love Island catchphrases. GTA VI launch. The brand that moves fastest on cultural moments owns the conversation.
2. Bundle architecture — Your best customers already buy 3-5 bracelets. Make that the default behavior. "Era Stacks," "Championship Collections," "Galentine's Gift Sets." This is the AOV lever.
3. The pass-it-on story — The trackable tag system is your differentiator, but it's buried in the funnel. It should be the hero mechanism, not a footnote.
All of this is detailed in the 60-day playbook I put together.
If any of this resonates, I'd love 30 minutes to walk through it. No pitch deck, no slides — just a direct conversation about what's working and what's leaving money on the table.
Either way, hope the package is useful.